小福利麻辣鍋 中茂店

本場小福利麻辣鍋的設計概念聚焦於產品（麻辣鍋）的本質，取「由 26 種中藥製成的湯底」之產品特色， 開展出「現代中藥行」的核心意象，佐以趣味、懷舊、奇幻的調味，延續品牌精神。

來到餐廳入口，映入眼簾的中藥櫃領檯揭開序幕，引領顧客進行一場感官進補的調養旅程。在空間用色上，採用品牌視覺色米吉多紅，呼應麻辣湯底的鮮紅滋味；以大面積白色磁磚打底，創造跳色的鮮明視覺，同時也讓出舞台給豐盛的食物和品牌符號表現。

軟裝上選配木質調的桌椅、低彩度的燈具與屏風作為緩衝，達到視覺上的平衡。座位區的隔屏以像素化設計的表現形式，在不同角度、光線的觀看過程中，產生視覺上的變化，為空間增添奇幻和趣味的表情；並與壁上的「湯」、「肉」、「醬」光柵動卡裝飾相互輝映，開啟空間與顧客的互動性之餘，亦喚起兒時的那份童心未泯。

承襲品牌的 DNA，調和趣味、懷舊、奇幻元素，融入現代中藥行的基底，開出這帖層次豐富、滋養感官的配方：「小福利麻辣鍋中茂店」。

The design concept for XIAO FREE centers around the essence of its product—the spicy hotpot broth made from a base of 26 traditional Chinese medicinal herbs. This product feature serves as the foundation for the "modern Chinese herbal pharmacy" theme, infused with playful, nostalgic, and fantastical elements that reflect the brand's identity.

Upon entering the restaurant, the reception area, styled as a traditional medicine cabinet, sets the tone for a sensory journey of rejuvenation through nourishment. The color scheme prominently features Megido Red, the brand’s visual identity color, reflecting the rich, fiery flavor of the spicy broth. A large expanse of white tiles provides a clean backdrop, allowing the food and branding elements to take center stage with vibrant contrasts.

In terms of soft furnishings, the choice of wooden tables and chairs, along with low-saturation lighting and screens, creates a visual balance. The pixelated design of the partitions brings a dynamic sense of movement and visual transformation depending on the angle and light, adding an element of magic and fun to the space. These designs correspond to the "soup," "meat," and "sauce" grid light decorations on the walls, enhancing interaction between the space and its customers while evoking a sense of childlike wonder.

Staying true to the brand's DNA, the design blends elements of playfulness, nostalgia, and fantasy within the framework of a modern Chinese herbal pharmacy. The result is a rich, multi-layered sensory experience that both nourishes and excites the senses at XIAO FREE - Zhong Mao Branch.